Social media has become extremely popular because it allows people to connect in the online world to form relationships for personal and business purposes.
Social media is also called user-generated content (UGC) or consumer-generated media (CGM).
While the previous case studies and numbers prove that social media can help organizations big and small, the next big question is how to apply it specifically to your organization.
It is easy to get overwhelmed with the multitude of social media options, but the secrets to successful social media boil down to the three Vs: value, values, and voice.
At its most basic, when marketing multitasks, social media is used as a platform to announce the latest blog entry, press release, deal, coupon, video, podcast, and more. Taking social media marketing to the next level means online marketers create content specifically with a social media channel in mind, Twitter-only promotions, and so on.
Success in a marketing relationship is just like success in a romantic one. Social media has distinct strategic online marketing power that allows companies to C.O.U.P.L.E.
- Commitment: You need to show that you’ll go the distance in this social media relationship. You need to invest your time-building social connections without demanding a payoff. Slow and steady wins this race.
As with all other online marketing solutions, one social media site doesn’t fit all organizations. The key thing that organizations need to remember is the need to serve and support. That is the way to sell. Social media efforts must have value. There has to be value to get people to engage. Social media doesn’t sell things—people sell things. Engaging in social media marketing starts the relationship-building process. The focus of many organizations is usually the bottom line. The new bottom line is that the organization is now in the relationship business.