C.O.U.P.L.E.: The Secret of Successful Marketing Relationships
Success in a marketing relationship is just like success in a romantic one. Social media has distinct strategic online marketing power that allows companies to C.O.U.P.L.E.
- Commitment: You need to show that you’ll go the distance in this social media relationship. You need to invest your time-building social connections without demanding a payoff. Slow and steady wins this race.